Ventura Centrale

 

Salone del Mobile

 

Milan

2018

In 2018 Baars & Bloemhoff returns to Milan’s Ventura Centrale vaults. For 'Transitions III: Experimental Inventiveness', six leading Dutch design studios were invited to work their magic with the company’s extensive materials collection. Bart Joachim van Uden, Christian Heikoop, Floris Wubben, Job van den Berg, Mae Engelgeer and Studio Truly Truly showed the public startling techniques, applications and combinations. After months of investigating and exploring the rich archive of Baars & Bloemhoff, the studios showed their personal material explorations with new work, and exciting adaptations and variations of existing work.

 

Located in the heart of Milan next to Central Station, the raw and untouched vaults of Ventura Centrale will be the perfect stage for this exciting project. For Transitions III, Studio Harm Rensink created a pink-and-black ‘BeetleJuice’ world made entirely of SIBU mirrors and striped light tubes. The striped, mirrored platforms reflect the exhibited objects, the light tubes, the visitors and the immense arching ceiling, resulting in an infinite visual echo in space.

 

The abstract forms and dark reflective surfaces recall discotheques held here in the heydays of the 1990s and early 2000s. What’s so special about these environments is that they are often totally absorbing, dragging people into a different ‘Alice in Wonderland’ world where they can gaze and wander in their own time, forgetting about the outside world. It is in this intriguing environment that the spotlight shines on the work of the following six emerging Dutch design studios.

 

 

 

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Exhibition design by Studio Harm Rensink

Photography by Ronald Smits

Special thanks to Lysno for lighting supplies

transitions III: experimental creativity

Studio