On Friday the 17th of August, Kanye West opened his pop-up store at the Rozengracht in Amsterdam. The store was one of 21 stores opening on that day worldwide. In addition to the Amsterdam store, stores were opened in Toronto, London, Berlin, Singapore, Sydney, Melbourne, Cape Town and thirteen major cities in the U.S.
The pop-up stores, only open for 3 days, gave Kanye fans a chance to buy a taste of "The Life of Pablo", West's latest work.
Temporary store design by Studio Harm Rensink
Commissioned by Mr Wix
In special memory of Djordy Latumahina
Photography via Getty / Freek van den Bergh