Studio Harm Rensink designed a ‘dynamic kaleidoscopic installation’ for Hugo Boss’ presentation of their latest collection during the Modefabriek, a biannual dutch fashion trade show in Amsterdam.
The Kaleidoscope created viewpoints that made you question what you see. It literally showed and blended the collection from all sides. The installation left a great impression in the visitors' mind.
Design in collaboration with Hilde Koenders